One motivation for launching a startup is to create something that has never existed before, something that established firms dismiss as unworkable or unprofitable. Such ventures often arise from founders who think differently — individuals motivated as much by purpose as by profit. However, turning unconventional ideas into a viable enterprise requires not only vision but access to capital, decisive execution, and alignment with market needs. In this panel, three founders will share key experiences that helped define their entrepreneurial journey, especially surprises and challenges they faced in executing their vision, bringing their ideas to market, and continuing to push the boundaries.