For decades, Japan’s marketing industry has been dominated by a handful of large firms, spearheaded by Dentsu. Over decades, their handwriting has shaped the most corporate ad campaigns, and their style, process and approach have set customer expectations and become the industry standard. But over the past two decades, great change has set in, opening the doors for independent and foreign competitors. With more open structures and competing ideas, marketing in Japan is thriving. Join two of Tokyo’s top market experts and insiders for a discussion of current trends.

Speakers:
• Cauitie Ocada / 岡田浩一, Representative, Ocada & Partners
• Gary Bremermann, Representative Director, PowerUp Solutions K.K.
• Ulrike Schaede, Professor and Director of the Japan Forum for Innovation and Technology, GPS UC San Diego