Jun 5, 2019–Jun 5, 2019
from 8:00am–12:00pm
Market Opportunity Analysis
About the Program
Companies often need to decide on the next step: which market to address? What new products/services to develop? How and where to launch a new product or service? In other words, identify potential market opportunities and the corresponding best strategies of capitalizing on those opportunities. In this module we will frameworks and tools designed to address these questions and practice using them. In particular, we will use positioning analysis as the axis around which the rest of the strategy and tactical decisions revolve.
Who Should Attend
This course is appropriate for managers engaged in strategic decisions, as well as those who anticipating promotion to such positions.
Instructor
Dr. On Amir’s research focuses on using behavioral science principles to identify successful business strategies in different market settings, as applied to pricing, branding, go-to-market, market research, selling formats, and new product development decisions. He investigates different customer decision-making mechanisms and their influences on pricing and promotion strategies, on decision making under risk and uncertainty, and on preference dynamics. He also writes about how insights from research on decision making and behavioral economics may be used to improve business practices and policy making.
Amir has received several research awards from the Marketing Science Institute and from the Robert Woods Johnson Foundation. Prior to coming to UC San Diego, he was an assistant professor of marketing at Yale University. Amir received his Ph.D. in management science and marketing from MIT’s Sloan School of Management in 2003.
Event Website
Date and Time
Jun 5, 2019–Jun 5, 2019
from 8:00am–12:00pm
Location
UC San Diego Rady School of Management
Event Registration
Registration for this event is required
by .
Visit the registration page for details.
Event Fee
$400
Contact
Rady Center of Executive Development • radyexecdev@ucsd.edu • 858-534-9000
Audience
Faculty, Staff, The General Public
Event Category
Talks and Lectures