Overview: The consumer neuroscience industry is entering its second decade and continuing to grow thanks to increased acceptance by advertisers looking to better understand consumers’ preferences and decision making. However, more questions and concerns are being raised as advertising techniques challenge social and ethical boundaries. Dr. Carl Marci, Chief Neuroscientist at Nielsen, will address the ethical concerns related to consumer neuroscience including issues around privacy, informed consent, and consumer autonomy in decision making. Drs. Read Montague, Tech Carilion Research Institute, and Uma Karmarkar, University of California, San Diego, will further discuss the ethical concerns surrounding attempts to predict consumer behavior. Guest Speaker: Carl Marci, M.D., Nielsen Consumer Neuroscience Dr. Carl Marci is Chief Neuroscientist of Nielsen Consumer Neuroscience. He is also on faculty at Harvard Medical School and is the former Director of Social Neuroscience at the Massachusetts General Hospital and former Visiting Lecturer at the MIT Media Lab. Dr. Marci received his B.A. with honors at Columbia University, his M.A. in psychology and philosophy at Oxford University as a Rhodes Scholar and then completed his M.D. with honors at Harvard Medical School. He has extensive training in biometrics and neuroscience through two National Institutes of Health research fellowships. Dr. Marci founded Innerscope Research, which was acquired by Nielsen in 2015. He gives lectures nationally and internationally and is a pioneer in the fields of social and consumer neuroscience. Discussants Read Montague,Ph.D., Virginia Tech Carilion Research Institute (discussant) Uma R. Karmarkar, Ph.D., University of California San Diego (discussant) Moderated by Steve Hyman, M.D., Stanley Center for Psychiatric Research at the Broad Institute, and INS Past President