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Dec 6, 2018 at 8:00 pm

On UCSD-TV tonight—My Brain Made Me Buy It: The Neuroethics of Advertising—Exploring Ethics

The consumer neuroscience industry is entering its second decade and continuing to grow thanks to increased acceptance by advertisers looking to better understand consumers’ preferences and decision making. However, more questions and concerns are being raised as advertising techniques challenge social and ethical boundaries. Dr. Carl Marci, Chief Neuroscientist at Nielsen, will address the ethical concerns related to consumer neuroscience including issues around privacy, informed consent, and consumer autonomy in decision making.

Event Website

Date and Time

Dec 6, 2018 at 8:00 pm
See more date(s) and/or time(s) below.

Location

UCSD-TV on Spectrum channel 1231, Cox channel 135, ATT U-verse channel 99

Event Registration

Registration is not required for this event.

Contact

Natalie Ann Syster    nsyster@ucsd.edu    858-534-3535

Audience

Faculty, Staff, Students, The General Public

Event Host

Exploring Ethics

Event Category

Film and Television

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