Calendar of Events


May 30, 2019 at 8:00 am

Social Media Marketing

About the Program

Are you confused by the ever changing world of social media? Have your colleagues, family or friends been giving you advice on “Facebook this” or “Instagram that” and you don’t know which way to turn? Ever wish someone could just help demystify the social media world and help you develop a simple game plan going forward?

Well, you’ve come to the right place!

Bottom line, social networks are media channels through which it’s become fundamentally simpler to deliver relevant and engaging content to your target audience. But while it might sound simple, it’s not easy to develop the “right” content in the “right” form, and then deliver it through the “right” social networks to reach your target audience.

At this workshop, you will learn how to develop the right content, and then determine which social networks are appropriate for your organization. Plan on bringing your social media questions and challenges, and leaving with practical tools to build and execute compelling social media plans.

This interactive workshop will help participants:

Participants will be able to:

This course is appropriate for any organizational or marketing leader who is trying to figure out how to get started or move forward in the ever evolving world of social media marketing.


  • Develop compelling content that will motivate and engage your target audience, helping you achieve your overall marketing objectives
  • Determine which social networks will help you reach your target audience
  • Understand how to develop a successful social media plan, including what resources will be needed to support implementation
  • Identify the common mistakes and pitfalls of developing and executing a social media plan


  • Build a comprehensive social media strategy and plan, including the right content based a highly differentiated brand strategy
  • Determine what social media networks are right for your brand
  • Avoid the common mistakes associated with a social media program



Steven Bellach is co-founder of BottomLine Marketing, a strategic business and marketing consulting firm specializing in helping organizations build effective and differentiated marketing strategies and plans. Over his 30-year senior marketing, sales and general management career, Steve has profitably built a broad array of brands at companies ranging from start-up to Fortune 100. Steve most recently served as Vice President, North America Marketing for Jenny Craig; prior to that he was CMO for Provide Commerce/ Steve received Electronic Retailer’s Direct to Consumer Marketer of the Year Award. Steve earned his MBA with distinction from the Kellogg Business School at Northwestern University and his B.S. in Economics from the State University of New York at Albany.

Nik Souris currently leads channel partnership enablement for Privoro, a mobile security technology company. As an entrepreneur, digital marketer and customer acquisition architect; he has designed and executed growth strategies to build audiences into millions of subscribers for clients the range from global brands to individual celebrities. Formerly an experienced manager at Andersen Consulting (now Accenture), Nik was recruited into executive positions at Software Support (acquired by Convergys) and later Paladyne (IPO prior to being acquired) before founding and/or joining a handful of both private and venture backed startup companies in Technology and Consumer Packaged Goods industries. Nik’s formal education includes Executive Education at the Harvard Business School and a Bachelor of Science degree from Purdue University’s School of Industrial Engineering.

Event Website

Date and Time

May 30, 2019 at 8:00 am


UC San Diego Rady School of Management

Event Registration

Registration for this event is required by May 30, 2019. Visit the registration page for details.

Event Fee



Rady Center of Executive Development    858-534-9000


Faculty, Students, The General Public

Event Category

Talks and Lectures