Ulrike Schaede is professor of Japanese business at the University of California San Diego’s School of Global Policy and Strategy, and Director of its Japan Forum for Innovation and Technology. Her research focuses on Japanese business strategies and management, employment practices and corporate culture, financial markets, manufacturing and innovation. Her 2020 book, “The Business Reinvention of Japan: How to Make Sense of the New Japan” (Stanford University Press, 2020), won the 2021 Masayoshi Ohira Memorial Prize and has been translated into Japanese as 再興 THE KAISHA: 日本のビジ ネス・リインベンション (Nikkei 2022). Her most recent book, シン日本の経営：悲観バイアスを排す (“Japan Re-Emerges”) was published in March 2024 . She holds a Ph.D. in Japan studies and economics from Marburg University, Germany, and has been invited to be a visiting professor and scholar in the U.S. and Japan, including at Hitotsubashi University and the research institutes of various private and government think tanks. All told, Schaede has spent over nine years of research in Tokyo. She is a member of the advisory board of IGPI, Inc. and a research fellow and supporter of two startup incubators in Japan.