Apr 29, 2025–Apr 29, 2025 from 4:00pm–5:00pm
The Fine Art of Persuasion: Corporate Advertising Design in Modern Japan
Gennifer Weisenfeld will discuss her new book, “The Fine Art of Persuasion: Corporate Advertising Design, Nation, and Empire in Modern Japan,” which examines the evolution of Japanese advertising design from the early 1900s through the 1964 Tokyo Olympics, a pivotal design event that rebranded Japan on the world stage. She tells the story of how modern corporations and consumer capitalism transformed Japan’s visual culture and artistic production across the pre- and postwar periods, revealing how commercial art helped constitute the ideological formations of nation- and empire-building.
Date and Time
Apr 29, 2025–Apr 29, 2025
from 4:00pm–5:00pm
Location
Virtual
Event Registration
Registration for this event is required
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Visit the registration page for details.
Event Fee
Free
Contact
Bev Fruto • brfruto@ucsd.edu
Audience
Faculty, Staff, Students, The General Public
Event Host
Japan Forum for Innovation and Technology (JFIT)